English copywriting, marketing, and advertising by an experienced English native

English copywriting, STYLED for success.

Leave clumsy mistakes, embarrassing typos, and stiff Germglish to your competitors.

Now you have an English-native copywriter with branding, SEO, content design and UX expertise on board.

Sometimes it’s simpler to just write a message.

Get in touch

How ideas and copywriting come together:

Chat in English or German

We can discuss your project in English or German, even on a strategic level.

Got some great information materials, but they’re only available in German? Not a problem: Just send it over. Everything helps.

Writing in English

I only write copy in my native language, English.

While living in Germany and speaking fluent German, I also work hard to maintain my native tongue. That said, I did write the original of this website in German. Because it’s the exception proves the rule, right?

Wide-ranging expertise

SEO, content design, and UX training, and branding experience with the big ones… I’ve got a lot to offer.

I’m an English-native copywriter with linguistic and technical expertise, empathy, and ample creativity.

Puzzle gelöst. Alles passt.

Many copywriting jobs demand a mix of talents. That’s why I’ve taken care to develop complementary skills.

You’ll get more than just copywriting – you’ll get access to me and all my versatility.

Copywriting including SEO

Perfectly styled English for different purposes.

> more

Proofreading and copy editing

It’s your text – but better. Every sentence will be polished until it shines.

> more

Branding, naming, strategy, and brand development

Let’s define, develop, and strengthen your brand.

> more

Content design, microcopy and UX design

Your copy is optimised for users and their understanding – usability.

> more

Copywriting including SEO

Perfectly styled English for different purposes.

> more

Proofreading and copy editing

It’s your text – but better. Every sentence will be polished until it shines.

> more

Branding, naming, strategy, and brand development

Let’s define, develop, and strengthen your brand.

> more

Content design, microcopy and UX design

Your copy is optimised for users and their understanding – usability.

> more

Copywriting in English – including SEO

Do you do business in English? Do your customers speak English? Are you looking for a native-English copywriter for your English-language project, or a lasting collaboration?

Get in touch – we can discuss everything in English or German. Send me everything you have: I’m can use any rough drafts, branding documents, layouts, or older versions you may have. I can read English, German, and Dutch.

Need your texts optimised for Google? No problem – I can handle the SEO. Keyword research, headings, formatting, meta- and alt-texts will all be taken care of. I’ll also check typeset ads and brochures to ensure everything’s in order before it goes to print. As a bit of a design fan, I’ll also pay attention to UX and layout issues, whatever the medium. Considering localisation or translation into other languages? Let me know – I can bear that in mind, make notes, and advise on how best to proceed.

I get to know your company so I can write the English copy you wish you had the resources to produce in house: technically correct with the right style for your company.

Example clients: Marketing agencies, institutions, and small-to-medium-sized companies from various sectors, especially IT, tech, and areas in need of careful explanations.

Example projects: Website copy (static and above-the-fold copy, e.g. homepages, landing pages, about us), advertisements, brochures, company presentations, industry reports, sector analyses, explainer videos, information marketing, white paper, specialist articles.

Proofreading and copy editing

Do you have a document that’s already in English, but it needs some work, jazzing up, or generally improving? Are you looking for an English native-speaker to bring your English copy up to the next level?

Send me what you have, let me know what you need, and I’ll get it done. With comments and the right questions in the right places, you’ll learn not just what I changed, but why.

If you need a mix of proofreading, editing, and copywriting – let me know. I can help. Just let me know where I have a bit more leeway, or which parts still need writing or expanding.

My additional expertise as a copywriter and translator can be useful here, too. Need something explaining? Let me write it for you. You’ve already got something great, but it’s in German? Let me translate it for you.

Example clients: Marketing agencies, institutions, and small-to-medium-sized companies from various sectors, especially IT, tech, and areas in need of careful explanations.

Example projects: Interviews, website copy, product and service information, brochures, social media posts, LinkedIn profiles, company presentations, employee testimonials, information marketing, white papers, specialist articles.

Branding, naming, strategy, and brand development

Are you in the process of developing a new brand? Are you a branding agency? Or are you a young and fast-growing company with global ambitions, eager to think internationally and publish in English right from the start?

I have extensive experience, both working in a team with the strategists at Germany’s top branding agency and as an independent expert. Marketing managers in companies big and small in strategic marketing projects work with me as an external consultant.

I offer more than just nice words, though. You’ll get expert, strategic advice, and a brand new sparring partner.

Profit from my expertise in on-page SEO, technical SEO, content design, and more. I am constantly educating myself and the results speak for themselves.

Like a marketing strategist at a well-known branding group once said, I need very little time to get to grips with a totally new topic. It’s not magic – it’s the product of always keeping my eyes open, always listening, and always learning.

Example clients: Branding agencies, advertising agencies, marketing specialists, start-ups and young companies with a global focus, and medium-sized businesses and large groups across many sectors. My target groups can be B2B and B2C. I have particular experience in IT, technology, consumer goods, construction, engineering, cosmetics, real estate, and high-end sustainable lifestyle products.

Example projects: Tagline (UK: slogan, German: Claim) development, including bilingual German/English taglines, and translation-ready taglines, messaging houses, brand values, brand essences, brand beliefs, brand messaging, tonality/tone-of-voice, brand positioning, brand style guides, brand value propositions, brand books, brand manifestos, packaging texts, and avatar development.

Content design, microcopy and UX design

Are you an app or software developer? Do you work for an academic or semi-governmental institution where clear communications are a core responsibility?

I have been working intensively on good content design and UX for several years. While I wouldn’t describe myself as a UX designer, I have acquired some expertise through various seminars, courses, lectures, events and books. And of course experience through a number of projects. These insights allow me to add even more value for my clients – especially in the IT sector or public-facing services, such as urban development or public transport.

Microcopy is what we call the small text in a UI (user interface). This includes, but also apps and certain devices, where we need to explain something to users or encourage them to perform a certain action. In addition to paying attention to the various technical limitations, you need a good understanding of design (UX = user experience), accessible communication, and what makes people tick.

Example clients: App developers, various institutions and medium-sized companies from different sectors engaged in public communications, or those that are mainly active in the B2C sector.

Example projects: Apps for different purposes, software interfaces, snappy website texts (static content, e.g. home pages, landing pages), advertisements, social media posts, explainer videos.

Example project:
Kauls & Co GmbH

“With an incredible sense of empathy and a high degree of professionalism, Rose put a lot of thought into her work.

We are delighted with the result and enjoy reading her wonderful texts again and again.

But Rose’s skills go much further than that. She is able to ‘visualize’ the texts and, just as in a complete work of art, she develops a design concept for the place where the texts will be displayed. Brilliant!

Thank you, dear Rose, for the wonderful ideas we were able to use in the design.”

Ruthhild, Rolf and Frederik Kauls
Kauls & Co

Copywriting: Kauls & Co Website

Read more testimonials

Brauchen Sie effektiveknackigefachgerechteüberzeugendeverkaufsstarkeintelligentebessere Texte?

Whether you have concrete needs right now or are thinking ahead to the future, please contact me today.

New, interesting clients are always welcome, but my capacities are limited.

Get in touch soon to guarantee my availability for your English copywriting and German-to-English translation and transcreation projects.

I look forward to speaking with you!

Get in touch