Send me what you have, let me know what you need, and I’ll get it done. With comments and the right questions in the right places, you’ll learn not just what I changed, but why.

If you need a mix of proofreading, editing, and copywriting – let me know. I can help. Just let me know where I have a bit more leeway, or which parts still need writing or expanding.

My additional expertise as a copywriter and translator can be useful here, too. Need something explaining? Let me write it for you. You’ve already got something great, but it’s in German? Let me translate it for you.

Example clients: Marketing agencies, institutions, and small-to-medium-sized companies from various sectors, especially IT, tech, and areas in need of careful explanations.

Example projects: Interviews, website copy, product and service information, brochures, social media posts, LinkedIn profiles, company presentations, employee testimonials, information marketing, white papers, specialist articles.

I have extensive experience, both working in a team with the strategists at Germany’s top branding agency and as an independent expert. Marketing managers in companies big and small in strategic marketing projects work with me as an external consultant.

I offer more than just nice words, though. You’ll get expert, strategic advice, and a brand new sparring partner.

Profit from my expertise in on-page SEO, technical SEO, content design, and more. I am constantly educating myself and the results speak for themselves.

Like a marketing strategist at a well-known branding group once said, I need very little time to get to grips with a totally new topic. It’s not magic – it’s the product of always keeping my eyes open, always listening, and always learning.

Example clients: Branding agencies, advertising agencies, marketing specialists, start-ups and young companies with a global focus, and medium-sized businesses and large groups across many sectors. My target groups can be B2B and B2C. I have particular experience in IT, technology, consumer goods, construction, engineering, cosmetics, real estate, and high-end sustainable lifestyle products.

Example projects: Tagline (UK: slogan, German: Claim) development, including bilingual German/English taglines, and translation-ready taglines, messaging houses, brand values, brand essences, brand beliefs, brand messaging, tonality/tone-of-voice, brand positioning, brand style guides, brand value propositions, brand books, brand manifestos, packaging texts, and avatar development.

I have been working intensively on good content design and UX for several years. While I wouldn’t describe myself as a UX designer, I have acquired some expertise through various seminars, courses, lectures, events and books. And of course experience through a number of projects. These insights allow me to add even more value for my clients – especially in the IT sector or public-facing services, such as urban development or public transport.

Microcopy is what we call the small text in a UI (user interface). This includes, but also apps and certain devices, where we need to explain something to users or encourage them to perform a certain action. In addition to paying attention to the various technical limitations, you need a good understanding of design (UX = user experience), accessible communication, and what makes people tick.

Example clients: App developers, various institutions and medium-sized companies from different sectors engaged in public communications, or those that are mainly active in the B2C sector.

Example projects: Apps for different purposes, software interfaces, snappy website texts (static content, e.g. home pages, landing pages), advertisements, social media posts, explainer videos.