Everyone likes to give and receive a recommendation or referral.
With my British upbringing, and being female, I don’t like to say “no” to people. Instead, I like to send people elsewhere when I genuinely believe someone else will be a better fit for their needs. In other cases, I’ll simply name the conditions that would work for me.
I’m also often asked for specific recommendations for translators or interpreters working in other language combinations. Or perhaps German- or Dutch-speaking copywriters. Or UX specialists. Or graphic designers. Or web developers. Or games journalists. You name it, I’ve probably had a cause to recommend people in the past. That’s part of why I have my Network page, after all – to speed up the process for the most common requests.
Some people seem to report not having a great success rate with the referrals they make. But when you look closer, that’s normally because they’re not putting the same effort in. Think: generic lists of names that just encourage the client to compare based on price. And that’s usually not the best way to find a real keeper.
So people, I beg you:
If you have an opportunity to refer or recommend others, make the most out of it.
There are no golden rules, but I will say my referrals do tend to result in paid work for whomever I referred – at least when I have a professional relationship or friendship with the person asking.
So here are some tips: